Hello, my name is David Levy and I am the founder of Operation 6 Fig.
Here's my story:
About half-way through my college career I started teaching myself the ins and outs of web design and development. To be quite honest, I don't remember what pushed me to do so, but my goal was to be able to build websites for small to medium sized businesses as a side-job in order to earn extra money. After reading every piece of literature I could get my hands on, and watching tutorial after tutorial, I was finally starting to learn the trade. In about a year, I had the basics down and was able to start building websites for clients for about $1,000-$2,000 per site. The entire process would usually take me about a week.
The money was great, but not consistent enough to sustain a living. By 22, I had graduated from UC Riverside with a Bachelor of Science in Business Management and a Bachelor of Arts in Media Studies. I landed a job in finance with CBS Radio and continued making money on the side, building site after site for a growing cliental. I was making about $40k a year with CBS and then another $10k on the side. It all seemed perfect… For a while.
I was once told, "you don't realize how little money you have until you actually start making it." Yes, $50k a year was OK, but I wanted more… I needed more to do the things I enjoyed doing. Throughout my second year with CBS, I started getting antsy. I was getting annoyed with my job, and the same thought continued to bug me: How could I make more money? The answer was clearly NOT with CBS. Although CBS is a giant corporation, it's still structured like any company (just on a much larger scale). You've got a boss, your boss has a boss, your boss's boss has a boss, etc. Day in and day out, the same old routine started to take a serious toll on me:
Wake up and RUSH to get ready. Being late to work was not an option. Breakfast burnt? Traffic? No one cares. I am on the schedule of a huge company. If I can't be there by 8 a.m. they will find some else who will.
Walk into work and have the same pointless conversations with the other slaves in the office. "Good morning?" "How are you?" "Blah, blah, blah…" Everyone seems just fine and dandy, but aside from the co-workers you actually consider friends, how many of them legitimately care?
Put on a fake smile, kiss the boss's ass a little and get to work as soon as possible. Lagging is not an option. If I want to earn my paycheck, I better dedicate a full 8-hour day to my job.
Sit in my lovely cubicle that's about half the size of a jail cell with no view of the outside world… Just great motivation. Eight hours of peace and bliss… I wish. My cubicle felt like prison; my very own space to slowly rot away.
Drive home in atrocious traffic. It's always nice to top off a day off non-stop sitting, with more sitting… Real productive.
Go to sleep. Get rest. I have to do the same thing all over again tomorrow. If I'm constantly tired or drained, no one cares. There are a million other people out there that can do my job.
I CLEARLY NEEDED CHANGE!
Luckily, it was at about this stage in my life where I felt confident enough in the skills I had developed along the way to build my own website: a start-up that could potentially bring in money every month with minimal management effort. I immediately got to work on the Tutoring Hut (www.TutoringHut.com). I worked my ass off and learned from my mistakes along the way. I managed the website throughout it's growth, implementing both interactive marketing and media techniques (which I cover in-depth in the Operation 6 Fig. course). Finally, after nearly a year, it started becoming profitable!
I promised myself, once I was able to match what I was making at CBS with what I was able to make on the side, I would leave!
I figured if I could put in the same amount of work and be my own boss, I would be making money for myself instead of for a company. Rather than getting a pat on the back for hard work, my work would actually reflect in my income. This became official around my 25th birthday. I was making about $45k at CBS, and making nearly $50k on the side…. SO I LEFT! This was the beginning of a new chapter in my life. I was officially an entrepreneur. It felt wonderful. I was on my own schedule. No more having to feel guilty asking for a damn day off! Within a year, the $50k I was making on my own, turned into $75k. Within that same year, I decided to sell the Tutoring Hut and made $25,000 from the sale.
THIS WAS MY FIRST EVER SIX FIGURE INCOME YEAR.
I was 26, and still building websites for other people (on my own schedule of course), and realized through the sale of my own site that if I had the ability to create something from nothing, and sell it for profit, why keep working for someone else? I then conducted an experiment. It took me years, but I had mastered the craft well enough to build an entire online business in a day. No schooling, no classes, everything I learned was self-taught. I built two websites in about a week and put them up for sale. I made $900 from one, and $650 from the other. This was enough motivation for me. I figured it out. I could make money on my own whenever I desired. I didn't need ANYONE else… Just interested buyers (which you can find almost anywhere - I cover this in the course).
$100,000.00 a year might sounds like a lot of money, but it is a realistic goal. If you work hard enough it will come, and once it does it will continue coming. I have always said, “the best motivation is accomplishment” and this quote applies ESPECIALLY to entrepreneurs. What I mean by this, is that once you accomplish something, you become clearly aware that you are capable of such a feat. You have achieved success, and developed a formula to do so. All it takes is to keep doing what you are doing.
I like to imagine the key to success is “happiness” rather than monetary wealth. It is for this reason that I created Operation 6 Fig, and not “Operation Millionaire”. I personally see six figures as a good amount. An amount you can be comfortable and content with. For me, the key to this operation is working for yourself. Yes, a six figure income is the ultimate goal, but would you be your own boss if you were making $50k a year? I would, and I have. Having freedom leads to happiness, not sitting in a cubicle for 40+ hours a week, or feeling guilty asking for a day off. I lived that life and despised it. I sat in hours of traffic every day followed by more hours of sitting at a desk with no real light at the end of the tunnel. It's like being a working ant in an ant hill; after a while, you realize you're sole purpose in life is to work toward the same common goal as everyone else around you. Stop and take a moment to think what makes you different from the other people in your company? Aren't you all working towards the same common goal? To make the company more profitable? Working in such an environment is simply not motivational, but the majority of us do it because we see no other way.
If I could sum up what I've learned along this journey, I would quote Ralph Waldo Emerson, "Do not go where the path may lead, go instead where there is no path and leave a trail.” This is exactly what I did and I am now more content than I have ever been.